Tractor Supply Company – Ridgecut brand launch
This is the Ridgecut brand launch page for Tractor Supply Company.
This was a challenging project that uses cross-browser friendly SVG clip-paths and features parallax scrolling and background video on desktop browsers.
I completed this experience in less than two weeks, after which I added similarly functioning parallax layout variants to their CoreMedia CMS.
This project uses ScrollMagic with the GSAP plugin for animation and TweenMax.
SOMETHING TOUGH IS COMING
You work no matter the conditions — in rough weather, through long days, on dirty jobs. To meet these demands, you need more than just workwear. YOU NEED TOUGHWEAR. Tough enough to hold up to whatever the job throws your way. Because your work is our work, Ridgecut is built for comfort to meet any challenge with every stitch. SATISFACTION GUARANTEED. Exclusively at Tractor Supply.WATER RESISTANT
Ridgecut has workwear treated with a Max Repellent water and stain shield, built to take on the rain, snow, mud and sweat you encounter when the work doesn’t pause because of the conditions. Harsh weather won’t get in the way of any job.